myYogaworks

Building a better experience of the online yoga class platform through personalization and  personality. 

Duration:

3 weeks

My role:

heuristic evaluation

affinity mapping

prototype,

usability testing

MyYogaworks is a Santa Monica company bringing  flexibility to fitness with their library of anytime-anywhere online yoga classes.  For 15 dollars a month, even the busiest users can keep up their yoga practice from the home, office, hotel or location of choice. 

MyYogaworks is makes keeping a quality routine of yoga easy and flexible and affordable, but their customer attrition rate could be lower, and they want to take their users' experiences into another dimension by adding more personality to the site.

Understanding myYogaworks Customers

We surveyed 44 former customers of myYogaworks and we also used the myYogaworks 2017 in-house customer survey, to learn about our target audience, gathering a list of likes, wants, habits and pain points.

Affinity Mapping

Using our prioritized features as a guide and goal, we did a series of design studio sprints.

Our wireframes gave us a focused and easily editable look at the navigation layout and flow of our design, setting the stage to add styling, visual design and content into place.

Using surveys, interviews and user testing results, we provided useful insight for our client about their customers and how to increase the value of the product.  Not all MyYogaworks users are the same, but our design recommendations help make content more personalized and more easily customizable.  We were also able to reimagine some ways the look and feel of the homepage and user dashboard could be changed to communicate a more distinctive brand identity.

At the outset of this project, our client had clear goals a good understanding of who their clients are.  The client had done an extensive in-house survey of their customers which provided our team with dense and valuable user feedback.  Reading that feedback and finding correlations through our affinity mapping process was really useful in thinking of ways to address as many problems with the fewest and simplest features and changes.  So much user feedback gave our team a lot of inspiration for ideas, but it was important for our design team to keep the our scope narrow and focused so that wee could thoroughly imagine an important user flow in a short amount of time.