Lette Macarons

Redesigning and optimizing the e-commerce website lettemacarons.com

 
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My Role:

Heuristic Evaluation

Interviews

User Journey

User Flow

Wireframing

Prototype

Tools:

Whiteboard

SketchApp

Pixelmator

InVision

 

Duration:

2 weeks

 

Platform:

web

 

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Quotes from Interviews

"Where am i supposed to be looking right now?"

 

“So at this point I'm kind of disappointed.  Because i STILL HAVE NOT MADE UP MY MIND that I'm going to buy it, and i kind of hate to spend all this time putting all this information in when i don't know what the shipping is going to cost.”

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